Building A Modern Sales & Marketing Machine

It's that time of year-you're frantically trying to close business to make your Q4 number while getting through 2014 budget planning.  It has been a rough year-although you have a shot at making your Q4 number, you're going to miss your annual quota and you're thinking to yourself, "my sales are down-what do I do?."  Even worse, your CEO and CFO are expecting robust growth from you and your team in 2014.  How are you going to get there?

It's that time of year-2014 budget planning has taken over your life.  Both your CEO & CFO are pushing back on your 2014 marketing budget requests because they don't think the marketing dollars you spent in 2013 worked.

They're asking tough questions about what return on investment the company received for the 2013 investment in marketing-questions for which you don't have great answers: