Building A Modern Sales & Marketing Machine

This post originally appeared on the Sales Section of the Inbound Hub.

I've been very fortunate in my career to work for several Enterprise tech start ups that experienced rapid growth-HubSpot, Akamai (NASDAQ: AKAM), Pegasystems (NASDAQ: PEGA)-and I get asked all the time what are the key similarities between them.

According to a recent study by the Aberdeen Group, companies with strong sales and marketing alignment achieve 20% annual revenue growth while companies with poor sales and marketing alignment see a 4% decline in annual revenue growth.  This Slideshare presentation will outline clearly to Enterprise sales and marketing executives how to achieve tight Enterprise sales and marketing alignment so that they can maximize revenue.

It's that time of year-you're frantically trying to close business to make your Q4 number while getting through 2014 budget planning.  It has been a rough year-although you have a shot at making your Q4 number, you're going to miss your annual quota and you're thinking to yourself, "my sales are down-what do I do?."  Even worse, your CEO and CFO are expecting robust growth from you and your team in 2014.  How are you going to get there?